Written by
B
Ben TregoeDate published
March 1, 2024
“Red Bull soon cracked the formula for the whole sport. It consisted of four essential elements:
- aerodynamic efficiency
- mechanical efficiency
- the engine, and
- the driver.
“If you have good aero and two of the other three, you’ll have a good package,” chief designer Rob Marshall said. “If you have all four, you’ll be unbeatable.” “ *
What is the formula for ecomm?
Is there a 4 component formula with one must have (aero) and three other components where 3 for 4 means you are good and 4 for 4 means you are unbeatable? I think so.
Here’s my list:
- good unit economics = good aero. you must have this
- customer acquisition efficiency = mechanical efficiency
- cash flow generation = the engine
- leadership = the driver
*The above is from the Wall Street Journal excerpt of the upcoming book “The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World’s Fastest-Growing Sport” by Joshua Robinson and Jonathan Clegg