Cracking the formula

“Red Bull soon cracked the formula for the whole sport. It consisted of four essential elements:

1. aerodynamic efficiency
2. mechanical efficiency
3. the engine, and
4. the driver.

“If you have good aero and two of the other three, you’ll have a good package,” chief designer Rob Marshall said. “If you have all four, you’ll be unbeatable.” “ *

What is the formula for ecomm?

Is there a 4 component formula with one must have (aero) and three other components where 3 for 4 means you are good and 4 for 4 means you are unbeatable? I think so.

Here’s my list:

1. good unit economics = good aero. you must have this
2. customer acquisition efficiency = mechanical efficiency
3. cash flow generation = the engine
4. leadership = the driver

*The above is from the Wall Street Journal excerpt of the upcoming book “The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World’s Fastest-Growing Sport” by Joshua Robinson and Jonathan Clegg