Who can you turn to for advice?

Who Do You Turn to for Finance Advice as a Founder?

As a founder, navigating financial challenges can feel isolating. Who can you really talk to when the stakes are high?

• Board Members: They might be breathing down your neck and their support and time can be limited. Often, they lack deep knowledge of your space and need lengthy updates just to understand the situation.
• Co-Founders: They may not have more expertise than you do, leaving you without fresh perspectives.
• Employees: Sharing financial struggles with your team can backfire—limited expertise, incomplete context, and the risk of creating unnecessary worry.
• Mentors & Advisors: While valuable, they often require time-consuming updates and may not have the bandwidth or specific expertise to dive deep into your problem.
• Slack Groups & Communities: Great for quick insights, but how much detail can you really share? And how many people will dedicate hours to solving your issue?
• Intro Services: Paid experts can offer access, but do they have the right experience—and the time—to truly think through your challenges?
• AI & Online Research: Helpful for general knowledge, but it’s on you to sift through content and apply it to your unique situation.

Sound familiar?

Here’s the truth: founders don’t just need answers—they need conversations. Someone who’ll listen, challenge assumptions, and collaborate on solutions.

That’s why I love working with brand founders and leaders. Most of my time with clients is spent talking through problems—digging into the specifics, brainstorming solutions, and finding clarity together.

If you’re grappling with a finance challenge, don’t go it alone. Let’s talk. I thrive on helping brands navigate financial hurdles—and I’d love to help you tackle yours.