Preston writes about brand and performance marketing better than anyone. Drawing on his deep experience leading marketing at Chubbies, he delivers his insights in the form of entertaining stories and anecdotes.
A powerful voice arguing against a narrow focus on performance and driving today’s sales, Preston reminds us about the importance of building brand and gives plenty of ammo for marketers to make the arguments inside their own companies.
His new company, Marathon Data, looks to be the platform for marketers to show the data to support this argument alongside the theory.
How to follow
A terrific follow in all formats, but I follow him most through X (@PrestonRuther10) and LinkedIn.