Worth it: John Hutchinson on PostPilot podcast

This is an awesome opportunity to learn from John Hutchinson who started his brand career at Nike and then went to Northface, TRX and finally Bonobos which he led for a couple of years.

They cover 4 topics in detail:

1. Shifting marketing from performance focused to be more balanced with brand.
2. The importance and value of identifying their best customers.
3. The value of omnichannel with a focus on their Guide Shops which are physical locations without inventory where men get fitted. Their Guide Shop are the main channel for acquiring their very best customers who buy 2X more per year and spend 3X more per year
4. John’s take on the impact of AI on consumer brands over the next 12 months.

I also really appreciate Drew and Michael’s interviewing style. They get a great guest, ask thoughtful questions and then let the guest speak. Too many podcast hosts use their guests as launching pads into pontification. Drew and Michael do it right.

PostPilot NM Live: Balancing Brand and Performance Marketing With John Hutchinson, CEO of Bonobos