Knowledge Base: Margins

Latest Elephant Herd Index

What is a Brand?

Product Focus Works

Worth it: Realism v Optimism

Your best products subsidize your worst

Top Tariff Content

Worth It List

Reducing Cash Flow Ups and Downs

Worth it: Brian Sugar on Margins

Worth it: Ben Perkins’ self rescue

Is it Margin or Cycling or Both?

Spin Your Capital Cycles Faster

Worth it: Jon Blair Free to Grow podcast

13 Week Cash Flow Model Resource

Worth it: reducing COGS & FCF as limiter of growth

Unit economics unlock all levers

Planning for Profit

Cutting Expenses

Returns & Refunds

Chargeback Dreaming

Capital, Cash and Growth. Tuning the Machine.

Lessons from a Retail Legend

How close to insolvency are you? The Altman Z-Score

Manage to cash

Are you building a brand or an ad arb business?

Cracking the formula

3 lessons for brand leaders: ELF

Hermes v The World

The Unhappy 13: Lessons from poor performance

The Elite 5 and Return on Capital

The question you must answer

Solving the Return on Capital Riddle

The Payoff Playbook

Introducing the Elephant Herd Index

Cautionary Tale: Don’t be Allbirds