Knowledge Base: Margins

Latest Elephant Herd Index

Chargeback Dreaming

Capital, Cash and Growth. Tuning the Machine.

Lessons from a Retail Legend

How close to insolvency are you? The Altman Z-Score

Manage to cash

Are you building a brand or an ad arb business?

Cracking the formula

3 lessons for brand leaders: ELF

Hermes v The World

Spin Your Capital Cycles Faster

The Unhappy 13: Lessons from poor performance

The Elite 5 and Return on Capital

The question you must answer

Solving the Return on Capital Riddle

The Payoff Playbook

Introducing the Elephant Herd Index

Cautionary Tale: Don’t be Allbirds