You’re a brand founder
You’re under performing financially
You’re not creating wealth
You wonder about your processes and people
You’re not sure what to do next, or first
You’re not sure how to make the changes
And you’re trying to figure it with podcasts, Slack channels and ChatGPT
I work with a select set of clients as a personal cash flow coach
to make rapid improvements to get on the track to real wealth creation
Ben Tregoe
Ex-banking & PE finance pro, specialist in premium e-commerce brands, multi-time founder & operator.
I have been on the founders’ journey for twenty-five years and I want founders to avoid two mistakes I made.
One is betting everything on the big exit. I made decisions that hurt me financially in the hopes of the big exit. Wealth creation is an executed plan, not a lottery ticket. Bootstrapped founders have a better option - producing predictable and growing cash flows that can be distributed.
The second is I didn’t get enough expert advice and spent too much time (and wasted opportunities) figuring it out on my own.
I help founders make progress quickly to set up the right frameworks, metrics and processes that move their companies from potential wealth to actual wealth.
High achieving founders get help in the form of mentors, advisors, consultants and coaches. Sometimes you know what needs to be done and just need a little push and support and sometimes you need to be shown a new way.
I am your personal cash flow coach. So if you are stuck, reach out.
Some world-class brands I’ve learned from
What we do together
Increase cash flow
Make it sustainable
Put the right capital in place
Get in Touch
Schedule a Call
Posting about brand finance
How I work with you
Performance based or flat fees depending on your needs
What this means in practice
Engagements are tailored to your situation but share these elements:
- A quick assessment of the current state
- Stack rank of improvements by time, effort and payoff
- Putting in place the right action metrics, tools, processes and people
- Shoulder to shoulder execution to make it happen quickly
If you are feeling the pain of not doing well enough
Let’s talk
If you are happy with your cash flow and wealth creation, that’s awesome.
If you are confident you have the people and insights you need, that’s great too. My Knowledge Base might help.
But if you think you might need some help, I am ready.
Get in Touch
Schedule a Call
Latest case studies
Elephant Herd public company financial index
Detailed financial metrics for 50+ public companies
Research & resources by topic
People to follow & learn from
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Get in Touch
Schedule a Call
What leaders like you have to say
Ben helps brands make decisions proactively through seasoned strategic finance analyses you know you need but don’t know how or when to deliver. I wish he had been around when I was leading finance at Chubbies. Dave Wardell Former CFO & President, Chubbies ★★★★★
About me - Ben Tregoe
I don’t want founders to make the same mistake I did - betting everything on the big exit. Bootstrapped founders have a better option - producing predictable and growing cash flows that can be distributed.
But how? I help founders set up the right frameworks, metrics and processes that move their companies from business as usual into cash (and wealth) producing machines.
High achieving founders get help in the form of mentors, advisors, consultants and coaches. Sometimes you know what needs to be done and just need a little push and support and sometimes you need to be shown a new way. I am your personal cash flow coach. So if you are stuck, reach out.
I heard the phrase ‘trapped value’ from Geoffrey Moore (the legend behind Crossing the Chasm) and loved it. Trapped value is value that could have big, game-changing impacts if only it could be unlocked. It is trapped by a lack of understanding about what is really happening and what efforts and metrics really matter. The biggest trapped value for most ecomm brands is finance.
I started my career in investment banking and moved to an in-house PE fund at Lazard Freres. After a detour into TV writing at Disney, I got into start ups. In the middle of my career, I led Corp Dev and Partnerships as part of my responsibilities at nanigans which was Facebook’s largest marketing partner for several years. In addition to working with eBay, Wayfair and Zappos, we worked with leading DTC brands like Peloton, Glossier, Harry’s and dozens more. I led the facebook partnership, sourced and closed our $24 million B round with Chinese investors, set up our international efforts across Asia and EMEA and managed our exit sale to Sprinklr.
I am a multi start up founder and have raised multiple rounds and sold companies. I have also dealt with many of the challenges brand leaders face including a demanding board. Prior to consulting, I was the founding CEO of Drivepoint which is a leading FP&A platform for ecomm companies and there I spoke with over two hundred founders and worked with Oats Overnight, Branch Furniture, Ibex, Geologie and a couple dozen more.
I am your personal cash flow coach helping you turn your vision into wealth.