Finance Consultant for Premium Brands
Consulting that makes you more money.
You need to:
→ Make more money
→ Get more capital
→ Forecast & manage cash
→ Navigate a crisis
→ Make sure your company will create wealth for you
Your choices:
→ Figure it out on your own
→ Find a fractional CFO
→ Hire a full-time CFO
… or
→ Engage me
Ben Tregoe
Ex-banking & PE finance pro, specialist in premium e-commerce brands, multi-time founder & operator.
Some world-class brands I’ve worked with
Challenges I help you solve
Getting the right capital
Cash forecasting & management
Interim CFO
Wealth strategy & execution
Get in Touch
Ask me anything! I’ll answer your ecomm finance questions.
Response guaranteed for all questions submitted.
Schedule a Call
Prefer to meet for a live chat?
Grab a time on my calendar. I look forward to speaking with you!
Explore my latest posts in the Knowledge Base
building an awesome ecomm finance Knowledge Base.
How I work with you
90-180 day engagements → with crisply defined milestones → that make you more money → with pricing that starts at $5,000 per project.
What this means in practice
Your situation is unique. There’s no one-size-fits-all approach. But most engagements share these core elements:
- A quick assessment of the current state
- Setting milestones with objective success criteria
- Putting in place the right action metrics, tools and processes
- If needed, helping to recruit and train the right people to continue your progress
How I’m different from a fractional CFO or a full-time CFO
Sometimes you just need solve a problem quickly.
Founders often believe they are limited to a choice between a full-time CFO or a fractional CFO. Both have their merits, but together they still don’t cover the full spectrum of needs. I want to help you solve your ecomm finance problems quickly. And the best way to know if I can help is to reach out.
Fractional CFO
Many to choose from and not permanent.
- Long and tedious onboarding.
- Focused on long term engagements.
- Do the work for you.
- Are only as good as the weakest person on the team.
- Often struggle with speed and maintaining consistent quality across deliverables.
- Become expensive as you ask more of them especially around FP&A and strategy or adapting their processes to your company.
Full-time CFO
Can make a big impact over time and be a permanent upgrade and solution.
- Hiring process takes time and is expensive, especially when you need results now.
- Most people are good at steady state. A handful are good at being change agents. A rare few are good at both.
- Are expensive in comp and equity as there’s more demand for top finance talent than there is supply.
- With the right processes and people in place, you may not need an expensive CFO and can instead hire a Director or VP level person.
Me
- You need help and progress now. No need for a long hiring or vetting process.
- High impact, short term engagements.
- Get the financial results you need now, without locking in long term increases in OpEx.
- Urgency, and expertise with knowable ROI to solve your finance issues now.
This isn’t an offloading of finance to someone else. It will require your active participation.
Get in Touch
Ask me anything! I’ll answer your ecomm finance questions.
Response guaranteed for all questions submitted.
Schedule a Call
Prefer to meet for a live chat?
Grab a time on my calendar. I look forward to speaking with you!
Latest case studies
Elephant Herd public company financial index
Detailed financial metrics for 50+ public companies
Research & resources by topic
Notable people to follow & learn from
/w=1920,quality=90,fit=scale-down)
Get in Touch
Ask me anything! I’ll answer your ecomm finance questions.
Response guaranteed for all questions submitted.
Schedule a Call
Prefer to meet for a live chat?
Grab a time on my calendar. I look forward to speaking with you!
What leaders like you have to say
Ben helps brands make decisions proactively through seasoned strategic finance analyses you know you need but don’t know how or when to deliver. I wish he had been around when I was leading finance at Chubbies. Dave Wardell Former CFO & President, Chubbies ★★★★★
About me - Ben Tregoe
I heard the phrase ‘trapped value’ from Geoffrey Moore (the legend behind Crossing the Chasm) and loved it. Trapped value is value that could have big, game-changing impacts if only it could be unlocked. It is trapped by a lack of understanding about what is really happening and what efforts and metrics really matter. The biggest trapped value for most ecomm brands is finance.
I started my career in investment banking and moved to an in-house PE fund at Lazard Freres. After a detour into TV writing at Disney, I got into start ups. In the middle of my career, I led Corp Dev and Partnerships as part of my responsibilities at nanigans which was Facebook’s largest marketing partner for several years. In addition to working with eBay, Wayfair and Zappos, we worked with leading DTC brands like Peloton, Glossier, Harry’s and dozens more. I led the facebook partnership, sourced and closed our $24 million B round with Chinese investors, set up our international efforts across Asia and EMEA and managed our exit sale to Sprinklr.
I am a multi start up founder and have raised multiple rounds and sold companies. I have also dealt with many of the challenges brand leaders face including a demanding board. Prior to consulting, I was the founding CEO of Drivepoint which is a leading FP&A platform for ecomm companies and there I spoke with over two hundred founders and worked with Oats Overnight, Branch Furniture, Ibex, Geologie and a couple dozen more.
My goal is to help brand founders turn their visions into wealth.